You have probably seen the Kia's dancing hamsters as they face off against what we would like to think are robots hoping to dispense with the creepy rodents. Just in case you missed the 2012 Soul Commercial, here it is with the targeted age group certainly obvious.
Japan loves their robots and the latest trend there seems to be making them into mascots for local companies like ATR/Vstone's Daichan, a 3'7" bot dressed for dancing and Eager's 5'4" Hansan, made mostly of recycled cardboard. Both are a part of Robot Laboratory, a network designed to encourage the PR practice.
The latest Droid commercial is out for the Bionic, due to be released this Thursday. Note that amidst the bells, flashes, whistles and robots, you never actually get to see the product itself. Both Motorola and carrier Verizon have been keeping pretty quiet as to the details until the carrier came up with a gimmicky idea for the smartphone tied into an app.
Whoa! Who isn't impressed by the Real Steel, due out October 7 and starring Hugh Jackman and those incredible Rockem' Sockem' Robots? You can bet that any licensed toys that come out of it will be hot for the holidays. (A poster is already available.) More video trailers have been released like the one above and we think it will be too kewl for skewl if viewed it at an IMAX theater.
Social media company Tencent thinks little-Q will be your new BFF. When integrated with the Chinese company's QQ software and online services, the penguinbot chats, plays tunes, gives news and weather reports, helps you shop online and captures notes to self. We admit that this is a cutsey pet in a gimmicky kind of way that will probably never take over the planet but, although we don't understand Chinese, clearly these two humans need a life.
Willa is one of four Fijit Friends that debuted at February's Toy Fair and is ready to be your or someone you love's best friend. Made by Mattel, she can sing, dance, giggle and tell jokes. With soft, tactile skin and LED face, she responds to noise, movements and tummy poking. She reacts to over 30 specific voice commands, has about 150 phrases and can interact with mobile apps, TV commercials and other outside stimuli. When bedtime comes, she can become a nightlight.
The video is a bit juvenile, but then you have to consider the target audience and realize this will be a hot Holiday season for the quartet. Hit the link to see all four of the Fijit Friends.
Emerald is back with a new spot for their "Breakfast On the Go" munchies video. This time Carl becomes Carlita but the message is the same, why eat the same boring granola bars when you can have a yummy snack? Nice hair!
Take a look at this spot made for an Audi A4 campaign in Spain. Created by Big Lazy Robot VFX in Barcelona, it is surely a masterful creation and worth a view. When you have admired this one, head over to their website and revel in their portfolio that includes ad for the Mercedes E300L, a trailer for "The Gift" and we cannot wait to see their cockroach short!
The Swiss based company ABB recently introduced a prototype FRIDA (Friendly Robot for Industrial Dual-arm Assembly.) The service bot is meant to be used in small assembly tasks and has a torso and arms much like their live counterparts. The video, undoubtedly meant to be a selling tool for the company, shows it not injuring a human arm and displaying "her unique agility which ensures high productivity."
ABB's site bills FRIDA as a "harmless robotic coworker," undoubtedly to belay fears of the eventual industrial takeover by robots.