If oversaturation can make for a successful product, then mission accomplished for the Fijit, a soft creature that has voice recognition and can sing and dance. You cannot look in any catalogue or toy commercial without noticing Willa or one of the other little buggers that come in various colors and have 100 built-in phrases and jokes.
Toys 'R Us figured the Fijit prominently on this year's catalogue (upper right corner, front page.) We guess that Mattel figured that if the original was hot, then Friends Newbies could extend their bankability. Tika is one of those friends and can sing. Put two together and you get a duet.