December 16, 2011

Robot Snob Gift Picks - Fijit Friends

If oversaturation can make for a successful product, then mission accomplished for the Fijit, a soft creature that has voice recognition and can sing and dance. You cannot look in any catalogue or toy commercial without noticing Willa or one of the other little buggers that come in various colors and have 100 built-in phrases and jokes.

Toys 'R Us figured the Fijit prominently on this year's catalogue (upper right corner, front page.) We guess that Mattel figured that if the original was hot, then Friends Newbies could extend their bankability. Tika is one of those friends and can sing. Put two together and you get a duet.

Via Figit Friends

Read More in: Advertising | Holiday Gift Pick | Robot Toys | Robot Videos

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Posted by Sheila Franklin at December 16, 2011 11:48 AM
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